In a world where choices are endless, winning a customer’s trust isn’t just nice to have – it’s the secret sauce that keeps them coming back. WhatsApp Business Verification helps businesses stand out as authentic and credible brands. The WhatsApp Green Tick (now Blue Tick) is an official badge of authenticity, assuring customers they interact with a genuine and recognized business. While it’s not mandatory, having this verification can boost brand reputation, increase engagement, and enhance visibility in WhatsApp searches.
This guide will walk you through the eligibility criteria, application process, and key benefits of obtaining the WhatsApp Blue Tick. Whether you’re a startup or an established brand, securing this badge can give your business a competitive edge and help establish trust with your audience.
What Does WhatsApp Green Tick Mean?
Previously, obtaining the WhatsApp Green Tick (now Blue Tick) required a WhatsApp Business API account to apply for verification. It confirms your brand’s authenticity and boosts credibility, ensuring customers can easily recognize genuine business accounts.
This verified badge helps users quickly identify official brand profiles, reducing the risk of fraud and fake accounts. When a business gets verified, it signals trustworthiness, enhancing its brand reputation and customer confidence.
WhatsApp strictly verifies businesses before granting this badge to protect users from spam and impersonation. If your business is eligible, securing the WhatsApp Blue Tick can set you apart, making your brand more recognizable and trustworthy.
Key Benefits of WhatsApp Green Badge For Your Business
Getting a WhatsApp Green Badge (now Blue Tick) provides multiple advantages for businesses looking to build trust and improve customer engagement. By securing a WhatsApp Blue Tick, businesses can drive more conversions and growth. Here’s why verification is beneficial:
1. Builds Credibility & Trust
A WhatsApp-verified badge assures customers that they are interacting with an authentic and recognized business. Verified accounts create a sense of credibility, making users more likely to trust and engage with your brand.
2. Enhances Business Visibility
Verified businesses often gain higher visibility in WhatsApp search results, helping attract more potential customers. This increased exposure can improve your brand presence and customer reach.
3. Enables Direct & Automated Communication
A WhatsApp-verified business gets access to the WhatsApp Business API, enabling seamless communication. Businesses can use automated messages, notifications, and real-time customer support, enhancing overall engagement and user experience.
4. Customize your Business Profile for Better Engagement
With a WhatsApp Green Tick, businesses can create a detailed business profile, including an address, working hours, and a company description. This helps customers understand your business better and builds stronger connections.
5. Access to Advanced WhatsApp Business Tools
Verification unlocks WhatsApp Business tools like messaging templates, quick replies, chat labels, and analytics to streamline customer interactions. These features allow businesses to provide faster and more efficient customer service.
Eligibility Criteria for Applying WhatsApp Green Tick
To apply for the WhatsApp Green Tick (now Blue Tick), your business must meet specific requirements. Here’s what you need:
1. WhatsApp Business API Account
You must have an approved WhatsApp Business API account linked to a Facebook Business Manager with Facebook Business Verification completed.
2. Two-Step Authentication
Your WhatsApp Business API account must have two-step authentication enabled to enhance security.
3. Registered Business Entity
Only registered businesses are eligible for verification. Individual businesses and personal accounts are not allowed to apply.
4. Tier 2 or Higher Messaging Level
It is recommended that your business is at Tier 2 or above in WhatsApp’s messaging levels for better approval chances.
5. Press Coverage & Organic PR
Your business must have at least three organic press mentions in credible news sources. Paid PR is not considered for verification.
Businesses Which Are Ineligible for a Verified Badge
Not all businesses qualify for the WhatsApp Green Tick (now Blue Tick). Here are the types of businesses that cannot apply for verification:
1. Unregistered or Informal Businesses
Only legally registered businesses can apply. If your business lacks official registration or legal recognition, it is not eligible for verification.
2. Individuals or Personal Accounts
WhatsApp does not verify personal profiles or individual accounts. The Blue Tick is strictly for business entities, not personal use.
3. Businesses Without Public Presence
If your business has no online presence, press mentions, or brand recognition, it may fail to meet WhatsApp’s notability criteria, making verification difficult.
4. Restricted Industry Businesses
Companies operating in gambling, adult content, drugs, or other restricted industries are automatically ineligible for the WhatsApp verification badge, even if they meet other requirements.
5. Businesses Violating WhatsApp Policies
If your business has previously violated WhatsApp’s policies, including spam, misleading content, or prohibited activities, your application is likely to be rejected.
How to Apply for WhatsApp Green Tick Verification
Getting a WhatsApp verification Green badge requires following a structured process. Here’s how you can apply for verification Badge:
Step 1: Get WhatsApp Business API
To qualify for the WhatsApp Blue Tick, your business must use the WhatsApp Business API. If you’re not on API yet, you’ll need to switch.
Step 2: Boost Your Business Notability
Ensure your business appears in search results, news articles, and reputable sources. While this doesn’t guarantee authenticity, it signals legitimacy to WhatsApp.
Step 3: Apply via Your BSP (Business Solution Provider)
Your API provider can handle the verification process as they are connected to your Facebook Business Manager, making the application smoother.
Step 4: Submit Required Documents
In WhatsApp Business settings, go to Contact Support → WABiz: Request official business account status. Upload the necessary documents to validate your business.
Step 5: Wait for Approval
WhatsApp’s verification process can take up to a week. Once approved, your account will automatically receive the WhatsApp Blue Tick.
What to Do Next If Your Application Got Rejected
If your WhatsApp Green Tick (now Blue Tick) verification is denied, don’t worry—you can reapply after 30 days. However, Meta recommends strengthening your business’s online presence before reapplying. Here’s how you can improve your chances:
1. Review the Rejection Reason
WhatsApp provides a reason for rejection. Carefully analyze the response to understand what went wrong and address the specific issue.
2. Fix Issues & Ensure Compliance
Update any incorrect business details, resolve technical problems, and ensure your business follows WhatsApp’s policies and guidelines before reapplying.
3. Strengthen Your Online Presence
Increase your media coverage by getting featured in credible news articles and online publications. Organic PR can establish your business’s legitimacy.
4. Increase WhatsApp Engagement
Boost your WhatsApp activity by initiating more conversations and reaching Tier 2 or higher in messaging volume. This shows WhatsApp that your business is active and trustworthy.
5. Optimize Your Business Profile
Enhance your WhatsApp Business Profile with accurate details, including a professional profile picture, business hours, and contact information.
6. Add a WhatsApp Widget & Links
Integrate a WhatsApp widget on your website and add WhatsApp links to your social media profiles to encourage engagement.
7. Seek Professional Help
Consider consulting WhatsApp Business verification experts for guidance if the process seems complex.
Is Verification Badge Mandatory For Businesses?
No, the WhatsApp Verification Badge (Blue Tick) is not mandatory for businesses, but it offers significant advantages. Businesses can use WhatsApp Business API without the badge and access key features like automated messaging, customer support, and catalog management.
However, the verification badge enhances credibility, trust, and brand recognition, making customers more likely to engage with verified businesses. It also improves visibility in searches and adds authenticity to customer interactions.
While not required, securing the WhatsApp Blue Tick can help businesses stand out, build trust, and improve communication, leading to higher engagement and conversions.
Conclusion
Securing the WhatsApp Blue Tick is an excellent way to build credibility, increase engagement, and enhance brand recognition. While not mandatory, verification sets your business apart, instilling customer confidence and improving communication.
If your application gets rejected, don’t be discouraged! Strengthen your online presence, optimize your business profile, and ensure compliance with WhatsApp’s policies before reapplying. A well-structured application with organic press coverage and strong brand visibility can significantly improve your chances of approval. Start your application today and accelerate your brand presence on WhatsApp.
