The most powerful weapon you can use to get as many visitors to your website as possible is content. Engaging, educational, and useful content for users is the most valuable tool in a digital marketing strategy. If you have a website design change in mind or want to freshen up website content, you should have a solid content strategy. So, how to create great website content?
This strategy should also include content marketing, because if you update and improve your posted content, but don’t promote it so that users can pay attention, then there will be no benefit from it. In this regard, you need an effective marketing plan, as well as an action plan for creating a content strategy that will target your visitors.
We’ll look at the steps you need to take to make your website content stand out, as well as some fresh publishing ideas.
Steps to take
Determine your one-of-a-kind value proposition
With so much competition in almost every niche right now, users need to know why they should contact you and not other companies that offer similar products or services. In this regard, you need to create a meaningful and unique value proposition, where you will give a full and comprehensive answer, about what makes you stand out from everyone else and why you are better.
This is a great start, as thinking about it and putting together a proposition will help you lay the groundwork for what you’ll post next on your website.
Perform a content audit on your website
If your content has remained untouched for a long time, then there is a risk that it is outdated and irrelevant. Thus, you may notice a decline in visitors. It’s time to conduct a website content audit to soberly evaluate the posted materials.
Do both quantitative and qualitative testing to get the full picture. During this review, you may find that some content needs to be removed because it has no value at the moment, or you find content that is good but can be updated and refreshed.
Look at content from the perspective of the audience
Most companies create different materials based on what they would like to convey to their customers. However, this way of thinking can lead to the fact that your visitors will simply not be interested. When creating content, it is important to put yourself in the shoes of your audience and think about what information you would like to know.
If you work in eСommerce, you most likely have more than one specific audience. In addition to potential customers, published materials can be viewed by potential partners, loyal customers who have used the services of your company more than once, as well as people who would like to work in your company and the media. In this regard, make sure you have interesting content for each visitor.
Create engaging pieces of writing
Everything you write must be unique. It should not be copy-pasted from different sources, as search engines will not appreciate this approach. No matter how long your post or article is, it should captivate the reader. Therefore, when writing each material, set goals for yourself, whether you want to inform, convince or entertain those who will read it.
In addition, special attention should be paid to ensure that any piece of writing is flawless in terms of grammar, punctuation, and spelling. If you are covering a topic and presenting yourself as an expert, then poorly written articles are unlikely to inspire confidence in you. Make sure to check grammar, spelling, and punctuation, and make the text easy to read.
Utilize proper language
Even if you don’t interact directly with your website visitors, every piece of content you write must create that impression. Therefore, try to use colloquial speech, but avoid jargon and slang. Even if you are writing an article on a serious topic, and you understand complex terminology, then your buyers may not be savvy in this topic, so you need to make sure to explain complex things in simple language.
You must remember that you are helping clients solve their problems, so you need to make sure that after reading your material, they learn something important and useful.
In addition, pay attention to your landing page and see if there is anything that needs to be corrected to improve the perception of information.
Publish content regularly and optimize it
If you want to stir up the interest of users, then you need to regularly publish materials on various topics. Depending on the size of your team, you will be able to choose the topics that you will cover, as well as schedule publications for several months, half a year, or a year. Yet, the regular publication is also included in how to create great website content
In this way, you will gradually provide visitors with fascinating information that will benefit them. In addition, it is crucial to make sure that users can find your materials by entering certain queries in the search engine. You need to fill the text with keywords specific to the chosen topic. In terms of SEO, you will get optimized content that will rank well.
Ideas for inspiration
With a 100% guarantee, it is impossible to say which specific types of content are suitable for you. You can take these content ideas and try experimenting to create something more specialized that suits your business.
If you have any impressive information or data that you would like to share with your customers, partners, or potential employees, then the best option to present such information is to create infographics.
Instead of providing dry data arranged in a table or point by point, you can visualize it. You can present any data, cutting-edge research in your industry, and statistics in an entertaining format.
On our planet, every person knows what memes are. This is a great way to entertain any audience and improve engagement. They can also be used in your business, but it is worth noting that publishing them on the site may not be the best option, so you can create them for publication on your official pages on social platforms.
They quickly become viral and on social platforms, users are more likely to share them. You can become a meme creator, but make them specific to your company. Even serious companies can use a touch of humor.
Users are far more likely to watch a video than to read a lengthy article. So, if you want to engage your customers, then you should create visuals. In this case, any information can be reflected in the video. You just need to find your approach to present it in a fun way.
You can shoot clips with your team, make animated motion pictures, talk about what’s new, introduce users to what’s happening behind the scenes, show users how to use your products, and much more.
If you want to provide in-depth coverage of a problem or issue, then you can go beyond writing a regular article and give users detailed guides that they can use in practice.
These articles are lengthy, so you need to make sure that the guide is well written, as well as filled with various illustrations, graphics, and even videos. This is to keep the reader’s attention.
Everyone loves lists. They help us quickly find what we need when we can’t make up our minds. Whether it’s fashion or gadgets, it’s much easier for users to perceive numbered information that has order. It’s also handy because you don’t have to surf the Internet, especially when you’re busy. Looking for an advanced video editor? Here are 20 of the best video editing software for you. Don’t know what’s trendy this season? Here is a list of 15 stylish summer dresses.
Surely, you might have noticed that often your customer support team answers the same questions of both regular and potential customers. This takes time for both your employees and users who have to wait for a response. You can make everyone’s life easier. Make a list of the questions you get most often, and then create a section on your site where you give comprehensive answers to these questions. Thus, thanks to the FAQ page, customers will find all the information they need.
Practical advice is never enough. You may think that your products or services are simple enough, but customers may have difficulties. That is why articles on how to do something will always be useful.
If you are selling software or an application that performs many functions, it can be challenging for beginners to use it at first. You can give them a helping hand by recording a video on how to use the software or application. The most convenient way is to record the screen of your computer and show users how to use the various functions. In such a case, you should know how to record a screen on your MacBook. Such a video will turn out to be budgetary and useful for users.
Moreover, you can use social media to find out from your audience what they would like to know. This way you will know which content will get a lot of views.
To demonstrate that your products are much better than others, you should consider making “versus” content. If you are selling household appliances, then usually buyers have to choose products by comparing their technical characteristics. You can make it even more fun if you make a video showing how your product compares to other similar products. Showcase a larger feature set or a more modern design, and buyers will have no doubts.
Content is an important part of any website. As you have read all about how to create great website content. It should be well-thought-out, written, and structured so that users can benefit from it. Therefore, it is essential when creating to think from the position of your buyer. With a solid strategy, you can make sure users can find your website quickly and stay on it longer.